Thee Olde Idea Factory

Distribution Channels

This idea come out of the question of whether films can be distributed the same ways books and music are. This idea came after reading a section of the book The Tipping Point by Malcolm Gladwell. He was mainly talking about how the Ya-Ya Sisterhood became a national bestseller through people forming loose groups especially through book clubs of their own kind of sisterhood.
Here is what I wrote on my sheet of paper today: Best sellers and Plantinum records occur, or are allowed to happen, because authors and singers go on tour. Radio time doesn't really make people want to listen to a certain band more. A friend telling them to download an MP3 or asking them to go to a concert does. What like that exists for film? Impersonal theatres, too few movie societies and festivals, and movie previews. Now I think movie previews get me to want to see the next movie, but there has to be a better way of getting people to talk about it. Which is what makes people go see a movie.
Unknown authors and musical artists can make it by going on tour to display their media and get people talking about it. Is it possible for unknown film makers to go on tour to make it or must we forever rely on production studios? With technology getting less expensive is it possible to showcase films like we do with book clubs, signings, and opening acts?
How do we create the buzz?

posted by Jeremy @ 4:35 PM